Customer first
Redan Company has placed its customers at the forefront of the elements that lead to success, and has even elevated it to the rank of holder of the key to excellence, and has been able to keep pace with the development taking place in the world of Arab foods and cuisines with a well-known local character. Redan Restaurant officials have realized that competing for the top and rising to it can only be done with the testimony of the customer who knows the value of authentic taste, so it has made customers a pivotal axis that was a guarantee for elevation and advancement. With the successive certificates and awards that the restaurants have received in several forums, the word of praise and admiration still has an impact of delight for the workers in this place.
Arabic hospitality
Harmonizing with customers' tastes, keeping up with their ambitions, and reading their dreams and aspirations was a difficult task undertaken by a team that had an expert eye and knowledge of what the customer wanted and wished for. Therefore, Redan restaurants, with their various branches, came to offer creative seating, authentic Arabic hospitality, ideal services, and an atmosphere that whets the appetite of those sitting there. Redan Company established its first branch during the era of the founder Sheikh / Awad Allah Al-Salmi (may Allah protect him) in 1416 AH. Its first branch was in Al-Safa neighborhood. After that, the openings continued until the branches reached 18 integrated branches inside the Kingdom and two branches outside it, which include luxurious dining halls with elegant decorations that suit the Arabic taste and family atmosphere.
labor force
Selecting the workers is a special advantage in Redan, as they were chosen on a very sensitive scale, while adhering to the conditions of experience, giving, distinguished performance and skill. In truth, the workers succeeded in driving the locomotive of success and transferred the ideal image of the group from the local framework to the Arab one, until the fragrant reputation of Redan spread with the fragrance of service, taste, generosity and an atmosphere full of friendliness.
Redan Business Model
- Create meals that can be prepared in a shorter time to meet market needs.
- Granting franchise branches in geographical areas other than the company’s branches.
- Working on developing and improving the interior designs of the branches by applying the company’s new identity.
- Maintaining the company's brand by promoting the name and brand locally and abroad.
- Continue to improve operational and marketing processes, product quality and community engagement.
- Conclude strategic agreements with the company's key suppliers while diversifying the sources of the company's operational needs.
- Attracting qualified Saudi human resources to support the company’s strategic plan for growth and expansion.
